Apple: Where Did that Great Brand Come From?

Filed under Branding, Marketing by Kathy Heasley on March 30, 2010 at 8:17 pm one comment

Do you know how Apple came to be what it is today? Do you know how it got it’s name? Well, funny story. Steve Jobs and Steve Wozniak were struggling to come up with a name. They had options like “Executek” and “Matrix Electronics,” but those just didn’t feel quite right. Steve Jobs worked on a farm in Oregon part time, came back one weekend and said, “I’ve got a great name. Apple.” The rest is history!

Wozniak and Jobs established Apple in Cupertino, California on April 1, 1976. They started out with the Apple I computer in 1976, followed by the Apple II in 1977 and the Apple III in the early 80’s. They went public in December of 1980, and created the most millionaires than any other company in history. They were the first to use a Graphical User Interface (GUI) instead of the standard text interface. But what they’ve been great at doing all along is creating a stand out brand!
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How to Get Heart & Mind® Branding to Work for You

Filed under Branding, Marketing by Kathy Heasley on March 16, 2010 at 6:43 pm one comment

Have you ever gotten the feeling that branding works on you but doesn’t work for you?  Wouldn’t it be great to put a brand message out there, and have people actually respond?  How much better would your life be if you could sell less and get more business just the same?  And what if I told you, you could never work another day in your life and accomplish all this?

I know, you’d probably think you were reading one of those cheesy Internet sales letters, that surprisingly work on many people.  Yes, I am amazed by that fact, too.  But really, what I just described to you is what Heart & Mind® Branding can do for you and your business.  Let me take each topic one at a time so you know I’m being truthful here. (more…)