To the President of First Solar:
This short note is to ask you and your company to work faster. My name is Kathy Heasley and I am the founder and principal of HEASLEY&PARTNERS in Scottsdale. Thirty-two years ago this month, my world was rocked by the Three-Mile Island nuclear disaster. I was a high school senior then and during those frightening days, I didn’t know whether I would live or die. Today, I am watching history repeat itself, only worse, in Japan. My heart goes out to the people there.
I’ve been waiting twenty years for solar to become a viable solution to our world’s insatiable appetite for energy. In truth, I believe we’re twenty years too late. How many more wake up calls do we need before we get the lesson? How many more disasters need to happen? How much more land turned to wasteland? How many more people harmed? Nuclear is not the answer.
I know you are an engineering company. I can tell from the tone and look of your website. But understand that to many like me who drive by your gleaming building, that you are also a beacon of hope. A symbol of a better future. You have a very high calling whether you know it or not. Your legacy can be one of unmatched magnitude.
If this note accomplishes one thing, my wish is that it let’s you know that people are counting on you–I am counting on you–to lead us into the next energy age. If you already work with this sense of immense higher purpose, then I’ll add one more thing to my work-harder request. And that is simply to work louder. Everyone needs to know that solar is viable, it is happening and it is here.
Thank you for listening,
Founder & Principal, HEASLEY&PARTNERS
Creator of Heart & Mind Branding
What is branding? Heart & Mind® Branding.