What’s the return on investment when you brand? Many branding companies can’t answer that. With Heart & Mind® Branding, we can.
More awareness and understanding - At last! You can talk about what you do and why you do it confidently, succinctly and with heart. Wouldn’t that be a relief? To actually be able to talk about what you do and deliver it with fire! Even better than making cocktail parties easier to get through, the people you wish to serve will get you too. At last you’ll break through the clutter, be noticed and understood. That’s a precursor to building business.
More leads - People buy with their hearts and justify with their minds. When you connect heart-to-heart, more people are interested and engaged, they want to know more. That’s just how people are wired. Give your heart-based brand enough push, and you’ll see more leads.
More brand enthusiasts - People love to support winning teams, but can you imagine a team without a brand? It would be pretty hard to support, after all every cheer, every endorsement must endorse something. That something is your brand. And all the better when that brand is genuine to you, meaningful to them and different from everything else.
Premium pricing – A brand that truly differentiates you means you don’t have to compete on price. You rise above being just a commodity and that adds dollars to your bottom line. Let the other guys do battle. You know better.
More productive team - When you elevate your team to a higher purpose you get increased productivity, more enthusiasm and less employee turnover. That all adds up to a reduction in hiring and training costs, an increase in operating revenue and more happy customers which provide more business and referrals.
Economies – When you have a brand, you have consistency and that brings economy. Writing a proposal? You should never start with a blank screen again. Delivering a speech? You know what to say because it’s in the brand brief. And your graphics template? It’s brand standard. Updating your website? No reinvention needed, your job is to stay on brand. Watch your graphic design, web upkeep, social media and administrative costs go down. When you’re a brand you save time and money.
Higher asset value – When you build your brand you are actually building your company’s single biggest asset. Don’t believe it? Once upon a time, Coca-Cola’s brand was worth next to nothing. Today it is worth, according to Interbrand, $70 billion. It is more valuable than all their bottling plants, their buildings, even their formula for Coca-Cola itself. Your brand increases the value of your business, so upon exit a company with a strong brand sells for more than a weak one.
If these sound like results you want for your business, then a brand is how you get there. And the sooner you start the sooner you’ll see results. Like anything else, they take time.