Every Heart & Mind® Brand we develop starts with the creation of a Brand Brief that guides the brand from inception to implementation. Every great movie has a great screenplay and the Brand Brief is your company’s screenplay. But once you have your heart, your message and your image all figured out, what’s next?
The answer is, the branding plan. It’s your branding plan that will take you and your company where you want to go. We develop a customized step-by-step branding plan based on your goals, your objectives that will become the cornerstone to the branding, marketing and operations of your business.
We define a brand as the Promise + the Experience. That means your branding plan must extend beyond marketing and into your company’s operations, too.
But what if you already have a brand? Are you happy with it? Is it performing? Saying what you want it to say? If it is, great. We can develop a branding plan around that too. But in most cases, your Promise and your Experience are out of sync. When that happens, we’ll identify and fix the problem. Then develop your branding plan to help you take it to the streets.
Website Development – Public Relations – Online Marketing – Advertising – Blogging – Social Media – Comment Marketing – Special Events – Moments Mapping – Book Development – Professional Writing …whatever your magic formula, together, we’ll discover it.
Whether it’s a new brand or a little refinement of an existing one, planning and then working the plan is what it takes to succeed. Project marketing doesn’t work. It wastes money, wastes time and confuses everyone around you. Do it right the first time.