In a company that was growing as fast as Cold Stone Creamery, developing systems was critical. HEASLEY&PARTNERS’ mission was to make sure that the heart surrounded all the mind-based processes.
In other words, it was our job to make sure that people never forgot the mission, the higher purpose and the why behind what they were doing. We did that though a variety of project and media throughout our ten-year relationship.
Cold Stone Creamery became and American business success story growing from about 35 stores in 1999 to over 1400 by 2008. HEASLEY&PARTNERS was thrilled to play the role that we did in that growth and witnessed first hand that when a solid brand is established, the message is relentlessly spread inside and outside the organization, the culture is consistently infused with brand cues and the company puts a value on heart, great things will happen. This is The HEART Effect in action.
- Brand Evaluation
- Brand Foundational Messaging and Essence
- Brand image evaluation and evolution
- Ongoing Advisory Services to Executives and Leadership
- First Local Store Marketing Program
- First Co-op Program
- Award-winning Cold Stone Creamery Videos.
- The Company's Annual Franchisee Meeting for nearly ten years
- Countless Other Special Events Including Times Square Store Opening
- Evolved Store Design
- Product Launches
- Franchisee Communications and Writing
- In-store Music Programming
- Culture development
- Sale Communications Plan