SJS knew they were doing things differently, and the results were speaking for themselves... but what are the words that will speak just as loud?
We discovered the genuine SJS, and from there came the foundation for their messaging. They put others before self. Nothing in their existing messaging really talked about that. There was plenty of what they do and how we they do it, yet their culture, their savvy, their small town values and their heart for educating and serving their clients all remained behind the scenes. That's when their new tagline, "You Come First, All the Time, Everytime," was born. Now, their culture, attitude and the most meaningful of all, their Promise to their clients take center stage. Then they were ready for the image that shows the real SJS.