Accounting firms that are successful are all about systems. But it is amazing how few have systems for communications.
With their new brand, Morrison, Clark & Conover set us a system for blogging and for maintaining brand integrity in all they do. They also set up systems for compiling the Full Circle Accounting brief, which guides business owner through the path of Business, Live and Legacy.
Creating their brand Morrison, Clark & Conover have made great strides in business growth both through increased opportunity and increased awards. The firm is also getting more of the kind of work that they love. They attribute it to looking more credible online, and making the work they do more understandable. They also believe the image work makes the people in the firm more approachable—and that matters. Growth continues and the firm believes they are just getting started.
- HEART&MIND BRANDING Brief
- Messaging development
- Logo and identity package development
- Photo standards, photo shoot direction and photo editing
- Collateral material development
- Website development
- Content marketing system standards