The Rich Dad Company is a global brand with many arms. Systematizing the new brand image was not easy.
The goal was to first work with the key partnering companies and then through them move to the smaller advocates of the brand. The company also became active on social media and that helped spread a broader, more relevant message. These efforts became systematized with monthly live chats on Twitter, regular video webcasts, etc. all designed to build continuity.
Through this launch of Rich Dad 2.0 Robert Kiyosaki enjoyed a renewed relevance. Subsequent books became best sellers all without harming the performance of the long running best seller Rich Dad Poor Dad. Robert also launched a radio program through Sirrius XM that is extremely successful. A feat that without this new relevance would not have been possible. He’s now reaching new audiences that need to understand the importance of money and financial education in their life. And he’s enlightening them in his always entertaining and forthright way.
- Branding & Foundational Messaging Brief including the Brand Essence
- Brand advisory services to Robert Kiyosaki
- Brand advisory services to Kim Kiyosaki
- Book development and ghost writing