Business

Get C-level Buy-in for Word-of-mouth Marketing

A while back I asked the folks on Twitter to submit their biggest marketing problems. One tweeter wrote, “How do you convince the C-suite that word of mouth works, i.e. spending $ on customer gifts & special attention.” Well, getting support from the top is a problem most marketers can relate to, particularly if you work in old guard companies that haven’t seized new methods and ideas.  What do you do?  Read the rest of this entry »

by: Kathy Heasley | July 30th, 2010 | Category: Advertising, Branding, Business, Customer Service, Entrepreneur, Marketing, Moments, Social Media, Word-of-mouth marketing

Heart in the Most Unlikely Place

Who says you can’t deliver a product or service from the heart no matter who you are, where you work or who you work for? Building a brand with heart starts one person, one day at a time. Meet this TSA (Transportation Safety Administration) worker. I met him passing through security on my way to give a speech on branding in London, England last month. There I was, standing in a long line, the lone American in a sea of foreign exchange students from Korea, parents and children from the countries of Europe, Asia and Africa and business people from South America, Australia and everywhere else in the world. My ears were filled with a collage of languages, few of them English. Read the rest of this entry »

by: Kathy Heasley | July 19th, 2010 | Category: Branding, Business, Customer Service, Entrepreneur, Marketing, Moments

Your Company Needs Heart, Here’s Why

A brand with heart is a brand that wins. If you want to stand out, and what enterprising business owner doesn’t want that, then it’s time to get your heart out on the street. Put the theory away, table the academic methods of growing your business and get real with yourself, your employees, your customers and your prospects. The world could use a lot more real, don’t you think?  Do it and you’ll be a true stand out.  Here’s why Heart & Mind® Branding is the single most important initiative you can begin this year in your company. It will transform your business and help you build a winning brand.  Watch the Video
What is branding? Heart &  Mind® Branding.

by: Kathy Heasley | July 19th, 2010 | Category: Branding, Business, Marketing, Social Media

Heart Is the Precursor of Brand Success

People may not say it out loud, but sometimes I know they are thinking it.  What’s heart got to do with business?  Especially when I’m talking with marketing directors or corporate VPs who have been trained to believe that great brands, and therefore great businesses, are built by the numbers.  Well, there is no doubt that numbers in business are important.  I’m a business owner; we track the numbers to be sure.  But as a business owner, and a former employee of several companies, I know that the way to create a really great company—one that consistently delivers great numbers—is by making sure you are a company with heart.  Don’t believe me?  Read the rest of this entry »

by: Kathy Heasley | July 19th, 2010 | Category: Branding, Business, Entrepreneur, Marketing, Uncategorized

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