I am a fan of sports and always have been, I haven’t always been a fan of basketball, but ever since I moved to Arizona I have been fascinated with the Phoenix Suns. More specifically, I am fascinated with Steve Nash. To me he exemplifies all of the reasons why people should involve themselves in team environments, whether we’re talking sports, work, school or just life in general. To me, he’s an excellent athlete, role model, in essence, he is a winning brand unto himself. Here’s what I mean. Read the rest of this entry »
by: Kristen Bond | July 13th, 2012 | Category: Branding, Business, Company Culture, Customer Service, Marketing, Moments, Pop Culture, Special Features, Uncategorized, Word-of-mouth marketing
I was never really a big fan of “America’s Got Talent,” and with a 4 and 6 year old, I don’t have much time to watch television. However, I am a fan of Howard Stern, so I was finally compelled to watch.
As I watched a recent episode of “America’s Got Talent,” there was a split second after one of the performances in which Howie Mandel leaned over to Sharon Osbourne and said, in all sincerity, “Now that was a moment.” Howie’s comment got me thinking about “moments.” What is a moment? Read the rest of this entry »
by: Judy Neuman | July 4th, 2012 | Category: Branding, Business, Company Culture, Customer Service, Marketing, Moments
We humans are social creatures. Just look at the rise of social media. We share, we keep in touch and yes we even eavesdrop through Twitter, Facebook, LinkedIn and a host of other hot social media sites. I’ve embraced social media and believe it is a great way to stay connected and build business, but in addition to, not in place of, face-to-face meetings. In fact, if anything, social media has taught us all just how hungry employees, franchisees, users, and any other constituents you serve are for meaningful connection. That’s great news for your brand if you know how to do more than just share information through face-to-face meetings. Read the rest of this entry »
by: Kathy Heasley | April 27th, 2012 | Category: Branding, Business, Corporate Events, Marketing, Moments
There has been a lot of hype recently about a new character of M&M’s candy being “revealed” during the Super Bowl, Ms. Brown. A lot of time and money is being devoted to television ads, print ads and “teasers” on social media. Not to mention the $3.5 million being spent for the 30-second commercial. What will Ms. Brown look like? Sound like? My question is…why would you invest so much time, money and energy into a little piece of chocolate? Read the rest of this entry »
by: Judy Neuman | January 27th, 2012 | Category: Advertising, Branding, Marketing
The three key tenants of Heart & Mind® Branding apply to the Apple founder.
With Steve Jobs announcing he is stepping down from his role of CEO of Apple, people are speculating about what made him so powerful, so successful and so iconic. Everything from his off-the-charts intelligence, his insane attention to every detail, his intensity and his relentless micromanagement just to highlight a few. But I’ll say it is all of these and none of these at the same time. That’s putting too much emphasis on the micro aspects of a macro human being, a total person. Read the rest of this entry »
by: Kathy Heasley | August 25th, 2011 | Category: Branding, Business, Company Culture, Entrepreneur, Marketing, Technology
Call it the product of 20 years of marketing experience. Or maybe it is the clarity that comes only from being a part of great success stories, but I’ve discovered the four keys to success with any marketing program, maybe even any business. They are simple. And unless you possess all of them, your marketing and your resulting growth will be marginal at best, regardless of what ad agency, PR firm or graphic designer you choose. Even a branding company like HEASLEY&PARTNERS can’t bring to fruition the full potential of a company that is missing even one of these vital key success factors. Read the rest of this entry »
by: Kathy Heasley | August 10th, 2011 | Category: Business, Company Culture, Entrepreneur, Marketing
“I’d rather have spiders crawl all over my body than speak in public.” “A pit of slithering snakes is more appealing than walking onto a stage in front of an audience of even twenty people.”
These are the kind of comments I’ve heard people say when I so much as suggest that in order to fulfill their destiny and their mission, they are going to have to learn to speak in public. I can relate to their fear. I used to dread presenting. I was fine in the conference room, but the minute I had to take a stage, my knees would shake, my voice would quiver and my heart rate would accelerate to the point of palpitations. But before you call 911, read on. This article is how I overcame my fear so you can too.
by: Kathy Heasley | July 13th, 2011 | Category: Branding, Business, Entrepreneur, Marketing, Moments
It’s been a decade, maybe two since the merger of communications and technology. Some could argue it started with the old Wordstar word processing program. Or maybe it was Lotus Notes internal email application. But whatever that monumental moment was, the full merger of communications and technology has happened. Today if you are even the slightest bit technophobic, then it might be best to choose a career other than marketing or branding. But if you don’t mind delving into the world of computers, the cloud, and a host of apps that bring your brand to life and get your message out, here are the technology musts.
by: Kathy Heasley | June 29th, 2011 | Category: Advertising, Branding, Marketing, Technology
Have you ever put your best foot forward only to discover that instead of everyone loving your work you’ve triggered a rash of criticism? It happens, and with social media the critics have a bigger soap box than ever before. Some people say any press is good press, but that’s only if you make it so. Here’s what to do if you find yourself or your brand in this uncomfortable predicament.
Read the rest of this entry »
by: Kathy Heasley | June 22nd, 2011 | Category: Branding, Business, Entrepreneur, Marketing, Word-of-mouth marketing
What does a rock legend do to become relevant to more people? Release a new album? No, that will hit the hard core fans more than attract new ones. Launch a ten-city tour? No, same problem. In today’s world, more than anything, you go on American Idol or The Celebrity Apprentice. Read the rest of this entry »