I am a fan of sports and always have been, I haven’t always been a fan of basketball, but ever since I moved to Arizona I have been fascinated with the Phoenix Suns. More specifically, I am fascinated with Steve Nash. To me he exemplifies all of the reasons why people should involve themselves in team environments, whether we’re talking sports, work, school or just life in general. To me, he’s an excellent athlete, role model, in essence, he is a winning brand unto himself. Here’s what I mean. Read the rest of this entry »
by: Kristen Bond | July 13th, 2012 | Category: Branding, Business, Company Culture, Customer Service, Marketing, Moments, Pop Culture, Special Features, Uncategorized, Word-of-mouth marketing
Legends are hard to come by these days, at least legends of this kind. And despite the controversy, Joe Paterno left his mark on countless millions. How will you remember him? I am just one, but I choose to remember him this way: Read the rest of this entry »
by: Kathy Heasley | January 22nd, 2012 | Category: Branding, Moments, Pop Culture, Special Features
If you have to work eight or ten hours a day I would hope you get something more out of it than just a paycheck. Studies show that money isn’t everything when it comes to happiness in the workplace. It takes much more to feel fulfilled. Read the rest of this entry »
by: Kathy Heasley | May 12th, 2011 | Category: Branding, Marketing, Moments, Special Features
Because this is Tagline’s personal branding issue, this month’s “Brands from the Past” story is, of course, about a person: Luke Perry. You remember, Dylan McKay, the sensitive, dangerous heartthrob on “Beverly Hills 90210.” Those eyes, that voice, he stole every scene, and every girl’s heart on a weekly basis. Perry left the show in its sixth season to take on more dramatic roles. A smart move that likely saved him from the almost inevitable demise of a teen heartthrob brand. Since then, Read the rest of this entry »
by: Kathy Heasley | May 26th, 2010 | Category: Branding, Pop Culture, Special Features
Remember PF Flyers? Patented in 1933, Posture Foundation insole technology set a new standard in sneaker comfort. In 1937, BF Goodrich produced the first “PF Flyer.” These shoes changed the way we viewed sneakers for “work, relaxation and play!” They were icons of the 1950′s. They spearheaded the athlete/sneaker collaboration model we’re so used to today in 1958 with Boston Celtic’s superstar Bob Cousy. In the 1960′s, women could buy apparel made to specifically match their PF’s, and it was the standard shoe in the army. Children of the 60′s might remember the slogan, “PF Flyers help your run faster and jump higher!” They managed to make every kid want a pair or be deemed a “weirdo.”
The brand lost its way in the 1970′s. It was purchased by Converse in 1972, but later had to be sold off when the US government filed an antitrust suit claiming that if both companies combined they would have a monopoly for sneakers. Soon, instead of every kid needing a pair of PF Flyers, they needed a pair of Converse All-Stars. PF Flyers continued their downward slope until New Balance bought the rights to the brand in 2001 (which had been dormant since 1992) and resurrected it in 2003. Regardless of their roller coaster ride, movies like “The Sandlot” have given PF Flyers a permanent place in our modern culture.
PF Flyers are well on their way to making a comeback. They went back to the heart of their company and recently did an Archival Reissue re-launch of the most popular styles from the 50′s and 60′s. You can find PF Flyers anywhere from Zappos to Neiman Marcus. Will PF Flyers ever have the status they did in the 50′s and 60′s? Stay tuned…
What is branding? Heart & Mind® Branding.
by: Kathy Heasley | April 19th, 2010 | Category: Branding, Pop Culture, Special Features
Facebook is a powerful personal branding tool. Your posts say a lot about you. Are you saying the right thing? The key to all virtual communication is to do everything in moderation. Every detail is not important to share. Every photo documenting your life does not need to be posted. Keep reading to see if you fall in one of these categories. Read the rest of this entry »
by: Kathy Heasley | April 14th, 2010 | Category: Branding, Social Media, Special Features
by: Kathy Heasley | April 8th, 2010 | Category: Branding, Marketing, Special Features
Do you know how Apple came to be what it is today? Do you know how it got it’s name? Well, funny story. Steve Jobs and Steve Wozniak were struggling to come up with a name. They had options like “Executek” and “Matrix Electronics,” but those just didn’t feel quite right. Steve Jobs worked on a farm in Oregon part time, came back one weekend and said, “I’ve got a great name. Apple.” The rest is history!
Wozniak and Jobs established Apple in Cupertino, California on April 1, 1976. They started out with the Apple I computer in 1976, followed by the Apple II in 1977 and the Apple III in the early 80’s. They went public in December of 1980, and created the most millionaires than any other company in history. They were the first to use a Graphical User Interface (GUI) instead of the standard text interface. But what they’ve been great at doing all along is creating a stand out brand!
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