Kodak announced they’re out of the digital camera business. Instead they will focus on other products like consumer and commercial inkjet printing, packaging printing and workflow software. After filing for bankruptcy last month, Kodak has one year to devise a restructuring plan. I have owned and carried a digital camera since I was about 13 years old, and it holds a special place in my heart. As a member of the “Internet generation,” I documented my life with photos, capturing memories of my friends and me inside the cafeteria at school, dressing up at home, acting goofy at parties, whatever and wherever. Kodak was part of my life. No occasion needed.

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It’s no secret that here at HEASLEY&PARTNERS we are big on setting goals. We set goals, we achieve goals and we have a lot of fun while doing it. One of our goals is to find the coolest, newest, most cutting edge tools and gadgets for projects big and small. Read the rest of this entry »

The three key tenants of Heart & Mind® Branding apply to the Apple founder.

With Steve Jobs announcing he is stepping down from his role of CEO of Apple, people are speculating about what made him so powerful, so successful and so iconic. Everything from his off-the-charts intelligence, his insane attention to every detail, his intensity and his relentless micromanagement just to highlight a few.  But I’ll say it is all of these and none of these at the same time. That’s putting too much emphasis on the micro aspects of a macro human being, a total person. Read the rest of this entry »

It’s been a decade, maybe two since the merger of communications and technology. Some could argue it started with the old Wordstar word processing program. Or maybe it was Lotus Notes internal email application. But whatever that monumental moment was, the full merger of communications and technology has happened. Today if you are even the slightest bit technophobic, then it might be best to choose a career other than marketing or branding. But if you don’t mind delving into the world of computers, the cloud, and a host of apps that bring your brand to life and get your message out, here are the technology musts.

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Okay, so Kindle has a snazzy commercial series complete with stop-action video that makes you keep watching.  Watching, that is, if you happen to be paying attention to commercials, and who does that anymore?  The spots have music that forces you to glance up from playing Ragdoll Blaster on your iPhone just long enough, to see if The Gap or Target has a new commercial on the air.  But no…it’s Kindle.  The spots are a big step up from their earlier tries which were amateurish and lacked a cool factor, but that’s about it. Read the rest of this entry »