I am a fan of sports and always have been, I haven’t always been a fan of basketball, but ever since I moved to Arizona I have been fascinated with the Phoenix Suns. More specifically, I am fascinated with Steve Nash. To me he exemplifies all of the reasons why people should involve themselves in team environments, whether we’re talking sports, work, school or just life in general. To me, he’s an excellent athlete, role model, in essence, he is a winning brand unto himself. Here’s what I mean. Read the rest of this entry »
by: Kristen Bond | July 13th, 2012 | Category: Branding, Business, Company Culture, Customer Service, Marketing, Moments, Pop Culture, Special Features, Uncategorized, Word-of-mouth marketing
Great things. A simple mission in complete alignment with Steve Jobs, the company he named Apple, and the products he and his team created. Clearly his death was just a matter of time. My mother died of pancreatic cancer, so I could see the physical signs of the inevitable for far more than a year. He beat a lot of odds with his disease, just as he did with his life. Read the rest of this entry »
by: Kathy Heasley | October 6th, 2011 | Category: Branding, Business, Moments, Uncategorized
I grew up hearing the verse, “Where your ‘treasure’ is, there your heart will be also,” and I think about this often. Treasure can mean different things to different people; however, I think many people would replace this word treasure with time and/or money. I value both of these assets and go to great lengths to protect them for myself, and others. So much so that when I hear the word FREE my ears perk up like a dog and I search for more details. This word FREE motivates and excites me as much as saving money with a coupon. For me, it is a natural high when I can save money on something I like. What surprises me is when great offers, great sales promotions fall flat. Why is that especially during an economic downturn?
by: Kathy Heasley | September 15th, 2011 | Category: Company Culture, Customer Service, Moments, Uncategorized
People may not say it out loud, but sometimes I know they are thinking it. What’s heart got to do with business? Especially when I’m talking with marketing directors or corporate VPs who have been trained to believe that great brands, and therefore great businesses, are built by the numbers. Well, there is no doubt that numbers in business are important. I’m a business owner; we track the numbers to be sure. But as a business owner, and a former employee of several companies, I know that the way to create a really great company—one that consistently delivers great numbers—is by making sure you are a company with heart. Don’t believe me? Read the rest of this entry »