Word-of-mouth marketing
Why I Love “Brand” Steve Nash
I am a fan of sports and always have been, I haven’t always been a fan of basketball, but ever since I moved to Arizona I have been fascinated with the Phoenix Suns. More specifically, I am fascinated with Steve Nash. To me he exemplifies all of the reasons why people should involve themselves in team environments, whether we’re talking sports, work, school or just life in general. To me, he’s an excellent athlete, role model, in essence, he is a winning brand unto himself. Here’s what I mean. Read the rest of this entry »
by: Kristen Bond | July 13th, 2012 | Category: Branding, Business, Company Culture, Customer Service, Marketing, Moments, Pop Culture, Special Features, Uncategorized, Word-of-mouth marketing
The Christmas Cactus Branding Boo Boo
Ah! The holiday season. It’s a time when we all do a little more for those we love. And all with the best of intention. But sometimes those intentions fall short, not because the giver misses the mark, but because the company the giver trusted, completely blows it. That happened today when we received a gift in the mail. It was one of the best examples of false advertising I’ve ever experienced, and sadly, I’m sure in this industry it happens far too often because it is just not cool to say anything. Read the rest of this entry »
by: Kathy Heasley | December 20th, 2011 | Category: Branding, Business, Moments, Word-of-mouth marketing
How to Handle Critics
Have you ever put your best foot forward only to discover that instead of everyone loving your work you’ve triggered a rash of criticism? It happens, and with social media the critics have a bigger soap box than ever before. Some people say any press is good press, but that’s only if you make it so. Here’s what to do if you find yourself or your brand in this uncomfortable predicament.
Read the rest of this entry »
by: Kathy Heasley | June 22nd, 2011 | Category: Branding, Business, Entrepreneur, Marketing, Word-of-mouth marketing
Can You Avoid Social Media Branding Blunders?
by: Kathy Heasley | August 31st, 2010 | Category: Advertising, Branding, Business, Entrepreneur, Marketing, Social Media, Word-of-mouth marketing
Get C-level Buy-in for Word-of-mouth Marketing
A while back I asked the folks on Twitter to submit their biggest marketing problems. One tweeter wrote, “How do you convince the C-suite that word of mouth works, i.e. spending $ on customer gifts & special attention.” Well, getting support from the top is a problem most marketers can relate to, particularly if you work in old guard companies that haven’t seized new methods and ideas. What do you do? Read the rest of this entry »