Build Your Brand!
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eBOOKS
Why build a business when you can build a brand? Brands build wealth, and in this new ebook, Kathy Heasley will show you how to build your business, build your brand and break through.
“Branding is one of those words that isn’t easily defined. I mean, it’s not like the word accounting, for example. If you ask ten people on the street what the word accounting means, I bet eight out of ten would say something about keeping track of money. Branding is more like the word, dog. If you ask ten people on the street what a dog is, they will likely be able to tell you it’s a four-legged animal with a tail, but right after that they may say, “You know, like an Irish Setter.” Very few would go into any detail when asked about the word accounting.”
To read more please fill out the form below and a private link will be emailed to you granting you access to the full eBook.
Think of yourself as a consumer first. Marketing motivates you to action every day. You do such wild things as buy a box of Kleenex, donate money to World Wildlife Federation, test drive a BMW, hire a carpet cleaner, even cough up tuition to send your kid to Stanford.
We get these wild ideas, these wild urges from somewhere. Well in fact we get them from the astute and seemingly mysterious efforts of marketers. Why, then, is it when you try to market your company and its products or services the efforts fall flat? We hear this a lot. We tried marketing; it doesn’t work. We gave direct mail a shot; it cost us a bundle and got us nothing. We hired a PR firm and paid them a bunch of money; we saw no sales increase. So exactly what is the problem? After all marketing works on you, why shouldn’t it work for you?
To read more please fill out the form below and a private link will be emailed to you granting you access to the full eBook.