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	<title>HEASLEY&#38;PARTNERS, Inc.</title>
	<link>http://www.heasleyandpartners.com</link>
	<description>What is branding? Heart &#38; Mind® Branding</description>
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		<title>Inject Heart &amp; Mind Branding Adrenaline into Your Corporate Events</title>
		<description><![CDATA[We humans are social creatures. Just look at the rise of social media. We share, we keep in touch and yes we even eavesdrop through Twitter, Facebook, LinkedIn and a host of other hot social media sites. I&#8217;ve embraced social media and believe it is a great way to stay connected and build business, but [...]]]></description>
		<link>http://www.heasleyandpartners.com/inject-heart-mind-brand-adrenaline-into-corporate-events.html</link>
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		<title>What&#8217;s Your Company&#8217;s Movie Tagline? Your Words are Your Brand.</title>
		<description><![CDATA[In case you haven&#8217;t figured this out by now. Your logo is not your brand. Your words are. What we see has a huge impact on us, no doubt, but what we say and hear and read does too. I happened to catch a fun article titled 66 Great Movie Taglines From the Past 30 [...]]]></description>
		<link>http://www.heasleyandpartners.com/your-words-are-your-heart-and-mind-brand.html</link>
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		<title>What made Kony 2012 Viral Within Days? They Captured Our Hearts &amp; Minds.</title>
		<description><![CDATA[The social activist video, Kony 2012, went viral almost instantly. After only being online for a couple of weeks, it has over 80 million views. How does one small organization catch the hearts and minds of the world in just hours? With the same concept we use—Heart &#38; Mind® Branding. Invisible Children created this video [...]]]></description>
		<link>http://www.heasleyandpartners.com/kony-2012-connected-with-our-hearts-heasley.html</link>
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		<title>Branding Can Stop Us In Our FF Tracks</title>
		<description><![CDATA[Have you seen the Luvs commercial where the little animated babies are having a pooping competition? The cartoon kids walk on stage in their Luvs diapers, turn around and let one go. Their Luv diapers expand accordingly and the other baby judges seated downstage hold up cards: 6, 7, 6. Finally the last kid really [...]]]></description>
		<link>http://www.heasleyandpartners.com/branding-can-stop-us-in-our-ff-tracks-heasley.html</link>
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		<title>What is Branding? Your Answer&#8230;At Last.</title>
		<description><![CDATA[People are talking a lot about it. Everyone wants to do it. But few get it, &#8220;What is branding?&#8221; It&#8217;s the question that has mystified the masses, while at the same time, its elusive answer has shaped and run our lives from the time we are able to see, hear and speak. We are all [...]]]></description>
		<link>http://www.heasleyandpartners.com/what-is-branding-heasley.html</link>
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		<title>Brand Kodak Had a Good Thing Going&#8230;Until They Didn&#8217;t</title>
		<description><![CDATA[Kodak announced they&#8217;re out of the digital camera business. Instead they will focus on other products like consumer and commercial inkjet printing, packaging printing and workflow software. After filing for bankruptcy last month, Kodak has one year to devise a restructuring plan. I have owned and carried a digital camera since I was about 13 years [...]]]></description>
		<link>http://www.heasleyandpartners.com/kodak-doesnt-make-cameras-anymore-heasley-branding.html</link>
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		<title>The Emotional Branding War&#8230;Coke vs. Pepsi&#8230;Again!</title>
		<description><![CDATA[They continue to battle, but which one will be #1: Coke or Pepsi?  Taste tests prove that many of us cannot even taste the difference between the two brands!  But I will be the first one to ask the waiter/waitress, “Do you serve Coke or Pepsi products?”  Then change my choice of beverage based on the [...]]]></description>
		<link>http://www.heasleyandpartners.com/emotional-branding-war-coke-vs-pepsi.html</link>
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		<title>Battle of the Super Bowl Super Brands</title>
		<description><![CDATA[Sunday&#8217;s Super Bowl or should we say Brand Bowl gave fans exactly what they wanted: celebrity, drama, winners, losers, laughter, tears, and I&#8217;m just talking about the commercials. While others will list the top spots that aired (you can view them here), I must say the top spot went to the biggest brand of the [...]]]></description>
		<link>http://www.heasleyandpartners.com/superbowl-brands-madonna-heasley.html</link>
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		<title>M&amp;M’s Brand New Ms. Brown. Is She Worth It?</title>
		<description><![CDATA[There has been a lot of hype recently about a new character of M&#38;M’s candy being “revealed” during the Super Bowl, Ms. Brown. A lot of time and money is being devoted to television ads, print ads and “teasers” on social media.  Not to mention the $3.5 million being spent for the 30-second commercial.  What [...]]]></description>
		<link>http://www.heasleyandpartners.com/brand-new-ms-brown-heasley.html</link>
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		<title>Cool Tools We Love</title>
		<description><![CDATA[It’s no secret that here at HEASLEY&#38;PARTNERS we are big on setting goals. We set goals, we achieve goals and we have a lot of fun while doing it. One of our goals is to find the coolest, newest, most cutting edge tools and gadgets for projects big and small. Our newest favorite is AudioNote, [...]]]></description>
		<link>http://www.heasleyandpartners.com/cool-tools-to-help-with-branding.html</link>
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