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	<title>Heasley &#38; Partners, Inc.</title>
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	<description>What is branding? Heart &#38; Mind® Branding</description>
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		<title>M&amp;M’s Brand New Ms. Brown. Is She Worth It?</title>
		<description><![CDATA[There has been a lot of hype recently about a new character of M&#38;M’s candy being “revealed” during the Super Bowl, Ms. Brown. A lot of time and money is being devoted to television ads, print ads and “teasers” on social media.  Not to mention the $3.5 million being spent for the 30-second commercial.  What [...]]]></description>
		<link>http://www.heasleyandpartners.com/brand-new-ms-brown-heasley.html</link>
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		<title>Cool Tools We Love</title>
		<description><![CDATA[It’s no secret that here at HEASLEY&#38;PARTNERS we are big on setting goals. We set goals, we achieve goals and we have a lot of fun while doing it. One of our goals is to find the coolest, newest, most cutting edge tools and gadgets for projects big and small. Our newest favorite is AudioNote, [...]]]></description>
		<link>http://www.heasleyandpartners.com/cool-tools-to-help-with-branding.html</link>
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		<title>How I’ll Remember Joe Paterno</title>
		<description><![CDATA[Legends are hard to come by these days, at least legends of this kind. And despite the controversy, Joe Paterno left his mark on countless millions. How will you remember him?  I am just one, but I choose to remember him this way: For making every football Saturday during my four years at Penn State unforgettable, [...]]]></description>
		<link>http://www.heasleyandpartners.com/kathy-heasley-remembers-joe-paterno.html</link>
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		<title>The Christmas Cactus Branding Boo Boo</title>
		<description><![CDATA[Ah! The holiday season. It&#8217;s a time when we all do a little more for those we love. And all with the best of intention. But sometimes those intentions fall short, not because the giver misses the mark, but because the company the giver trusted, completely blows it. That happened today when we received a [...]]]></description>
		<link>http://www.heasleyandpartners.com/the-christmas-cactus-branding-boo-boo.html</link>
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		<title>The Power of Moments</title>
		<description><![CDATA[What’s in a moment? That was the subject when I spoke recently at the “Compete Through Service Symposium” presented by the Center for Services Leadership in cooperation with the ASU W.P. Carey School of Business.  During our session, attendees learned that moments are everything and that they hold the key to excellent service. Here’s how…Today [...]]]></description>
		<link>http://www.heasleyandpartners.com/the-power-of-moments.html</link>
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		<title>Higher Purpose?  Does Your Company Inspire?</title>
		<description><![CDATA[In light of the news of Steve Jobs&#8217; death, and as I have read more about the “purpose-driven” work environment he created at Apple, I got to thinking about other companies that inspire their employees to a “higher purpose,” like Apple. Are they out there? For some of you the term &#8220;higher purpose&#8221; may be [...]]]></description>
		<link>http://www.heasleyandpartners.com/higher-purpose-does-your-company-inspire.html</link>
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		<title>Kardashian Brand Sells Sears, or Not?</title>
		<description><![CDATA[I was watching a “Kardashian Marathon” recently when I saw a commercial for the new Kardashian Kollection for Sears. At first it didn&#8217;t quite register, then it did, and the more I thought about it, the Kardashian and Sears brands seemed like the oddest of brand partnerships. When I think of Sears, my mind immediately [...]]]></description>
		<link>http://www.heasleyandpartners.com/kardashian-brand-sells-sears-or-not.html</link>
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		<title>He Just Wanted to Do Great Things</title>
		<description><![CDATA[Great things. A simple mission in complete alignment with Steve Jobs, the company he named Apple, and the products he and his team created. Clearly his death was just a matter of time. My mother died of pancreatic cancer, so I could see the physical signs of the inevitable for far more than a year. [...]]]></description>
		<link>http://www.heasleyandpartners.com/he-just-wanted-to-do-great-things.html</link>
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		<title>Different Audience, Different Message</title>
		<description><![CDATA[My younger brother just graduated high school and made a very important decision for his future: He decided to join the U.S. Navy. He’s about halfway through boot camp in Great Lakes, IL and I was overjoyed to start receiving his letters. My mom and dad, auntie and uncle, and grandma and grandpa were thrilled [...]]]></description>
		<link>http://www.heasleyandpartners.com/different-audience-different-message.html</link>
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		<title>When It Comes to FREE, It&#8217;s Not Your Brand Promise That Sells</title>
		<description><![CDATA[I grew up hearing the verse, &#8220;Where your &#8216;treasure&#8217; is, there your heart will be also,&#8221; and I think about this often.  Treasure can mean different things to different people; however, I think many people would replace this word treasure with time and/or money.  I value both of these assets and go to great lengths [...]]]></description>
		<link>http://www.heasleyandpartners.com/free-brand-experience.html</link>
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