The Ultimate Guide to Business Success
HEASLEY&PARTNERS worked with Jim Houtz on this book about taking your small entrepreneurial business into the stratosphere. This soon to be released book is a follow up to Jim’s earlier book, Seize the American Dream published in 2002 and developed by HEASLEY&PARTNERS.
Jim has decades of experience as an entrepreneur, successful CEO, angel investor. He was the founder and CEO of CyCare, a company that virtually invented electronic record keeping in health care. What started as a data processing company in the 1960′s became a New York Stock Exchange technology company worth hundreds of millions of dollars. Jim had a great story to tell full of wisdom and directives. And therein lies the problem.
The Problem
Jim is a wealth of knowledge, wisdom, skill and opinions about how to run and grow a company. And he communicates like a CEO, direct and to the point. Of course! He’s been one all his life. But there’s a difference between taking direction from a CEO for whom you work for, and reading a book by one. Jim knows what he wants to say and he says it, and while that makes for excellent leadership, it doesn’t necessarily make for ideal reading comprehension. The challenge with this book development project, was no different than it was in his previous book: How do we translate Jim’s exceptional knowledge and wisdom and make it understandable and applicable to the reader’s own business?
The Solution
Just as we did with Seize the American Dream, we took Jim’s exceptional, but brief notes and filled them in. In the course of book development, we used our own knowledge, wisdom and experience in business to relate to Jim’s lessons and teachings and round out his message. We interviewed him, pressing him for stories from the trenches that further clarified his message and brought his lessons to life. And then we assembled it all into a book that is destined to be one of the best how-to books on entrepreneurship. Seize the American Dream has been used in college classrooms as required reading and it is likely that this one will too.
Delivered
- Book concept development
- Completed manuscript
- Marketing plan to bring the book to market
- Social media and blogging strategy to position Jim as an expert
- Website with blogging, forum and commerce capabilities.