Shaping Businesses Into Brands
Brands don’t begin with a logo. They begin with heart. And finding yours is stage one in our Heart & Mind Branding process. Message is stage two and we create Foundational Messaging that puts your heart into words. Every great movie has a great screenplay and this is yours. Next is Image and at this stage we translate words into pictures that have meaning and bring your brand to life. Stage four is Actions and that’s where we integrate your brand into the communications and operations of your company. At this stage its all about brand execution. Finally, at stage five, we work with you to develop the systems that will make your brand repeatable, consistent and truly a brand.
Heart & Mind Branding is the HEASLEY&PARTNERS’ proprietary method of branding that allows companies to build their entire business from the brand up. It was created by Kathy Heasley over the course of more than 15 years working with clients and recognizing what worked and what didn’t when it came to building businesses and brands.
Most people think a brand is a logo. It’s not. It’s much more. A brand must be a driving force behind everything you do in your company and Heart & Mind® Branding makes that possible and measurable.
Branding measurable? Impossible! Yes, it is possible when it’s Heart & Mind Branding.
Every organization has two sides: A heart side and a mind side. The heart side is the creativity, the passion, the drive, the higher purpose. It’s the most valuable of all assets, yet it is hard to quantify. The mind side are the realities of business—things like profits and revenue, sales quotas and sales projections, processes and procedures, budgets and quarterly goals, rules and regulations.
Heart & Mind Branding brings the heart and the mind of the company together to form the brand. We envelop the mind aspects of the business with the heart in all you do. Your brand promise and your brand experience become one in the same. At last, your brand is in alignment with who you are and what your company is. That’s powerful. Why? Because when your brand is congruent with who you are—your brand is real, it’s genuine. And genuine brands attract sales, investors, and money. They attract great people—employees, customers, investors. And, best of all, genuine Heart & Mind brands generate excitement, which generates buzz and buzz builds breakthrough brands.