Great Branding Takes a Seasoned Team
We’re a team of branding and marketing veterans, each with ten years of experience or more who can assess your business challenges and opportunities and through Heart & Mind® Branding, can develop a branding and marketing strategy that will take you from where you are to where you want to go.
Beyond our internal team, there is power in our partnerships. We bring together the right team, hand selected to work on your brand projects and guide them every step of the way. Seasoned project managers, graphic designers, web developers, online marketing experts, publicists, whatever your brand needs, we bring them together. Principal-only professional organizations that we’ve worked with for years are on the ready to bring your brand to life. They are our all-stars and together we win as a team for you.
Kathy Heasley, Founder
Kathy Heasley is the founder and principal of HEASLEY&PARTNERS, Inc., a branding company that helps entrepreneurs and entrepreneurial organizations grow and prosper. After years of working in just about every aspect of marketing and communications there is, for big companies, small companies, entrepreneurial companies, tech companies and more, her well rounded view of business led her to start her own firm in 1994. Through years of helping clients she arrived at what worked and what didn’t. From that she created Heart & Mind® Branding, a method that connects companies and people with their audiences to win hearts and minds—in that order. Kathy is the branding and creative force behind HEASLEY&PARTNERS and has dedicated her professional life to developing businesses that connect with the heart and open the mind. In the process, lives are transformed and companies become breakthrough brands. Kathy is a author of the two-CD set, Building Your Business Into a Brand: The Five Stages of Heart and Mind Branding, co-author of Seize the American Dream: Ten Entrepreneurial Success Strategies and a contributor to the book Chicken Soup for the Entrepreneur’s Soul. She speaks to entrepreneurs and business leaders around the world about branding. A twenty-plus year communications veteran, Kathy has worked with literally hundreds of entrepreneurs and entrepreneurial companies helping them develop and grow their businesses through brand development and brand execution.
Mike Heasley, Principal
Mike’s spent the bulk of his professional career building the brands you know like Dr Pepper, Hills Bros. Coffee and Keebler. After spending years in product marketing, Mike shifted to working in the field developing channel marketing programs for Dr Pepper and other Cadbury soft drink brands and executing them at the store level. He served the franchise bottler network in Arizona, Nevada, Utah and Idaho. From that big brand experience came an understanding and application of systems, a recognition that execution is everything when it comes to brand building and that it takes continual branding work for even a great product to reach its full potential. At HEASLEY&PARTNERS, Mike advises on channel marketing issues and manages company operations. He is the mind side of the firm and provides the solid basis of business management every company needs to be successful.