If you have to work eight or ten hours a day I would hope you get something more out of it than just a paycheck. Studies show that money isn’t everything when it comes to happiness in the workplace. It takes much more to feel fulfilled.
Check out #whatiwantfromajob a new hashtag we created on Twitter. We’re asking people what it is they want out of a job. Why would a branding company care about that? Because branding must first happen in the hearts of the people in the company. Only that way can they deliver the brand experience outside it. Miss that and you miss everything.
One client we had from years ago had a tremendous opportunity with a great service business. It should have been a great place to work. Sadly, they focused entirely on the numbers at the expense of why they were doing what they were doing in the first place. Naturally as you would expect, the client didn’t understand us when we tried to infuse purpose into the workplace. He didn’t see how that would help boost his business. He just wanted a website that drove more leads. Hmm, how could he not see that even if the website drove business, the attitudes of his employees–great people, but uninspired–were the ultimate turn off?
We didn’t work for this pitiful leader for much after the website project. Kind of an integrity issue if you know what I mean. And yes, we got him his leads, but the company went nowhere. So you see, #whatiwantfromajob will be interesting to follow and interesting to learn from, because happiness in the workplace is a precursor to becoming a breakthrough brand.
What is branding? Heart & Mind® Branding.