Call it the product of 20 years of marketing experience. Or maybe it is the clarity that comes only from being a part of great success stories, but I’ve discovered the four keys to success with any marketing program, maybe even any business. They are simple. And unless you possess all of them, your marketing and your resulting growth will be marginal at best, regardless of what ad agency, PR firm or graphic designer you choose. Even a branding company like HEASLEY&PARTNERS can’t bring to fruition the full potential of a company that is missing even one of these vital key success factors.
This is all about setting yourself up for success and the sooner you start the sooner you’ll break through. The list isn’t long—just four, vital must-have’s. Here it goes:
- A willingness to accept help. It’s surprising how many companies have a goal of growth, but close the door to the very help they need to achieve it. Sometimes it is a control issue, sometimes it is a trust issue, but the facts are that no company is an island and winning is a team sport.
- A commitment to the investment. Some companies want all the help in the world to achieve their goals, but are unwilling to commit the resources. Communicating with people costs money, takes time and creates work for everyone involved. Those are the brutal facts and any company embarking on a marketing or communications strategy for growth must know this from the start and be committed for the long term. Marketing is a way of life, not an event.
- An ability to grow. Your organization may welcome the help, trust in others’ experience and knowledge, and even be willing to commit the resources long term, but if you aren’t committed to your own internal growth, results will be short lived. Furthermore, you must be in an industry that is either growing, adding new customers every day, or complacent, where you can either rob customers from sleepy competitors or reinvent the industry entirely.
- A fire burning within. This is all about attitude and culture. Your company, and specifically the leadership, must have the passion and the belief that the impossible is possible.They must be prepared to ignite that passion in everyone around them. And they must have an unwavering spirit in the face of adversity. A big part of a leader’s job is bringing that fire to life in everything you do. Incidentally, without the fire, the previous three factors really don’t matter.
I want you to get the best results out of your business building a brand, but also enjoy the journey. That’s Heart & Mind® Branding’s strength. Ask any successful person who achieved their biggest dream. They look around at the top, breathe in the air and begin planning their next adventure. Want the best work along the way? Master these four must have’s and you’ll reap the rewards.
What is branding? Heart & Mind® Branding.