Sunday’s Super Bowl or should we say Brand Bowl gave fans exactly what they wanted: celebrity, drama, winners, losers, laughter, tears, and I’m just talking about the commercials. While others will list the top spots that aired (you can view them here), I must say the top spot went to the biggest brand of the night: Madonna.
How she has managed to remain on top for so many decades is a feat few brands can achieve, even Toyota. But she does, and last night’s halftime show proved it. From her songs–old favorites and catchy new tunes–to her staging, dancers and special guests, she hit it out of the park. Oops! wrong sport. She put it through the uprights.
Take a look for yourself. Maybe you went out to get more chicken wings or buy more beer and missed it or you want to just watch it again. You may think as I did, Madonna wins.
What is branding? Heart & Mind® Branding.