You can't just market anymore. You have to connect emotionally.
Noticing something isn't quite right?
Something isn't working. You just can't put your finger on the problem. Does that sound familiar? It's like what you're telling the world isn't resonating and you don't know why?
Often it's because you don't know who you really are as a brand, or if you do, you aren't communicating it with heart. You have something big to share and it's struggling to get out. So frustrating. We know. We see that problem and fix that problem every day.
Sixteen Signs that Say You Have a Brand Problem
You're not feeling it
Others aren't feeling it
There's no buzz
You're moving too slow
Sales are too slow
You fear you're missing out
You are missing out
There's no belief
There's no drive
Everything is haphazard
Nothing is consistent
Everything is consistently off
No one gets you
No one sees you
No one cares
It's called Heart & Mind® Branding.
By now you get the Heart. Let's talk Mind.
Maximize your marketing's effectiveness.
Marketing. Always spending, spending, spending and is the return ever enough? You know you have to market, so you shift strategy, shift media, hire a new VP, launch another research project, centralize the department, decentralize it, hire a new agency, fire the new agency...
You've tried everything to create buzz, all the while missing what is probably the heart of your problem: There's no heart in your brand.
It's just there. And you may think you have no way of finding and communicating heart. But of course, you do. Heasley & Partners' Heart & Mind® Branding can get you on track. As executives and leaders, you have to give Marketing something awesome to work with. Or better yet, give them the resource to find it.
The heart in your brand is more than just your mission, or "why" you are doing what you're doing.
Heart is felt, so ask yourself, do people who read or view your website feel something emotionally? The answer is, "Yes, they likely do." But is it what you want them to feel? Most likely, "No." Heart happens whether you take the reins or not. Wouldn't it be better to be deliberate about it? To create and build something that's meaningful and that people care about?
Track records matter.
Heasley & Partners has always been on the forefront. For years and years, Kathy DeGrandi Heasley and company has been building brands from small start-ups to, in many cases, really, really big firms. Doubling, tripling (or more) clients' revenues. Even turning companies with a few million dollars in sales to over a billion. That's no exaggeration. The work we do moves the bar and elevates the game.
Success requires Emotional Capital.™
The work we do takes not just mind power, but heart power. It takes fully immersing ourselves in you, your dreams, your customers and their dreams too. What we do isn't simply written, designed, or recorded. It's created with an all-encompassing energy that bubbles up from within. There's only so much of that to go around and that's why we call it Emotional Capital. It's a valuable commodity. In essence, it's the magic that you are paying for when you hire Heasley & Partners.
Eliminate the mystery once and for all.
Unlocking your business success! Your true potential shouldn't be a mystery, but too often it is. Particularly for people who haven't been part of rocket-ship company growth. It never happens solely by the numbers or on a spreadsheet. It only happens through solid business practices combined with exceptional human empathy and emotion. That's Heart & Mind Branding. That's the Heart Effect. That's Heasley & Partners.