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Heart & Mind® Branding Daily

Go for GREAT in 2012!

What is branding? How do you create a breakthrough brand? Does marketing really work? If you can't answer these questions and you are not building your brand right now, then you are probably wasting time and money spinning your wheels. Isn't it time to get smarter about promoting your business? To stop winging it? You owe it to yourself to go for GREAT in 2012!

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What's Your Answer?

What do you say when someone asks, "What does your company do?" If you dread that question, or worse yet, put people to sleep delivering your answer, call us. It means you need to hone your brand.

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Remembering a Legend

Penn Stater Kathy Heasley recalls how, despite the controversy, Joe Paterno created moments for millions and for her. This is how she chooses to remember the man and the legend. How will you choose to remember him?

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Recently from the Blog

M&M’s Brand New Ms. Brown. Is She Worth It?

There has been a lot of hype recently about a new character of M&M’s candy being “revealed” during the Super Bowl, Ms. Brown. A lot of time and money is being devoted to television ads, print ads and “teasers” on social media.  Not to mention the $3.5 million being spent for the 30-second commercial.  What will Ms. Brown look like?  Sound like? My question is…why would you invest so much time, money and energy into a little piece of chocolate? Read Full Blog Post...

by: Judy Neuman | January 27th, 2012 | Category: Advertising, Branding, Marketing

Best Friends Animal Society, Our “Pet” Charity

Our mission statement, to “Better the lives of people…one dream, one brand at a time” is something we take seriously.  But we also want to better the lives of animals too.  That’s why HEASLEY&PARTNERS has been supporting Best Friends Animal Society since we were founded in 1994.  Their “No More Homeless Pets” campaign is showing animal shelters across America and around the world that there are viable spay/neuter, rehabilitation and adoption solutions to shelter overpopulation. Their “Puppies Aren’t Products” campaign teaches us to look at our pet companions in a whole new way. And their efforts to rescue, rehabilitate and adopt out puppy-mill breeder dogs have had great success.

Finally, the Best Friends Sanctuary just north of Kanab, Utah in beautiful Angel Canyon is heaven on earth. If you ever get the chance to visit, take it. Principals, Mike and Kathy Heasley visited there recently and words can’t describe the experience.

“I was planning on writing a blog about the heart that is Best Friends when I returned from visiting the Sanctuary, but every attempt just didn’t seem to convey the depth of caring and commitment that lives there.  It’s not a place where you cry because you feel sorry for the animals. It’s a place where you cry because they are so loved.”  -Kathy Heasley

At Best Friends, loving, patient people take in animals that would otherwise be on death row. They care for them, heal them and love them making them ready for a brand-new forever home. And if they need lifelong care, Best Friends is there for the animals…forever.