How Super Were the Super Bowl Commercials?

Super Bowl Sunday, which really should be called Commercial Sunday, is the only day of the year that my husband and I actually don't buzz past the commercials on TV.  One question we pondered while preparing a few snacks for the big event was, “If commercials are so entertaining during the Super Bowl, why can't they be entertaining all the time?”  Just asking.  Well this year, it looked like a number of big advertisers left their big creative guns in storage.  And a few other advertisers found those guns and used them to their advantage.  Sunday’s Super Bowl line up was a parade of TV spots caught in a rut, interspersed with ones that were truly unique and memorable…then there were those that were just “out there.”  (Watch the commercials here.)

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Are You Sharing Information...Or Sharing Your Brand?

Anyone can convey information.  And too often people think that's the purpose of posts, emails, letters, speeches, and conversations.  But oh, communication is so much more than that!  Particularly if you want to win in business and in life. Your personal communications are your brand—both written and verbal, online and offline.  So make them good.

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